Big Data
Over the past few years, retailers have changed the way they do business and continue to evolve as customers find new ways of shopping. With the growing popularity of online shopping and mobile commerce, customers are using more channels than ever before to search for products, compare prices, make purchases and provide feedback about the products they are interested in or have bought.
Today, no one person or business department can absorb and analyze all the data that’s generated within midsize and large enterprises. In fact, the variety of data from multiple sources is giving IT organizations something to think about: engineering data, healthcare data, transportation/logistics data, and — most noticeable — social media data generated by Web sites and mobile devices.
Collecting and combining data from openly available resources provides a tremendous basis for all kinds of investigation, as well as opportunities for big businesses to make money.
This post originated as an evolutionary tale of the client experience and how customer loyalty and expectations have changed drastically in the past few years. Social media and big data have changed the definition of a loyal customer.
So what is Big Data? Technically it’s a group of data that becomes so large, it becomes challenging to work with and store. Big data comes from everywhere: sensors used to gather climate information, posts to social media sites, digital pictures and videos, purchase transaction records, and cell phone GPS signals to name a few.
Stream processing (if implemented effectively) can empower organizations to get insights from data far more quickly, and in far more ways, than ever before — even in cases where insights are needed in real time, or very close to it.
Big data security is an emerging field for investigation and, in my eyes, a potential large future market. As we gain more access to big data flow and computing power any interested party can extract and manipulate data or take the appropriate actions.
You know big data has gone big time when your mom sends you a story from the local newspaper and asks, “Is this the same big data thing you do?” David Corrigan, director of product marketing for InfoSphere, which includes IBM’s big data portfolio, recently spoke with us to answer the question, “What is big data?”
Learn how the Smarter Computing approach, when allied with smarter analytics, can increase the value of big data and power your business forward in the Smarter Computing Analyst Paper by Bola Rotibi, Research Director at Creative Intellect Consulting.
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