Acxiom Transforms Marketing Services with Smarter Computing


Smarter Computing In ActionIt’s common knowledge that customer demands and business needs are growing and can change in an instant! Today’s enterprise computing solutions must be flexible enough to adapt to evolving day-to-day business requirements while providing exceptional performance, scalability and reliability … all on a budget of course.

For marketing service providers like Acxiom, whose large scale operations already require a massive IT infrastructure, an increase in demand and growth also means an increase in the size and complexity of their IT environment.

Acxiom was struggling under the weight and knew that they couldn’t accommodate new growth by just expanding their data center, or even investing in a new one. The scope of business was changing and Acxiom needed to transform their process to work better … and smarter.

Acxiom found the power to transform by creating a cloud computing environment based on the high-performance IBM eX5 enterprise portfolio, a solution that delivers:

5 times the performance at 15 times less cost — all without
expanding the footprint of the data center

I’d say that is a pretty smart transformation.

To read more about Acxiom’s Smarter Computing solution, view the case study at

How are YOU transforming your IT efforts for efficiency and more impact? Let us know! Leave a comment on the Smarter Computing blog below or connect with us on Facebook, Google+ or Twitter. If you tweet, be sure to include the #TransformITnow hashtag.

Smarter Computing Analyst Paper - HurwitzTo effectively compete in today’s changing world, it is essential that companies leverage innovative technology to differentiate from competitors. Learn how you can do that and more in the Smarter Computing Analyst Paper from Hurwitz and Associates.

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