Evolving applications for big data and analytics


What we do today matters for tomorrow. The technology that powers our decision-making today has a profound affect on our business and growth for the future. And in today’s fast growing, ever-evolving era of computing, the roadmap to success can be quite vague. The growth of social business, mobile transactions has caused an information overload challenge for today’s businesses.

What is needed is the business intelligence and technology that is capable of doing the heavy lifting for you. This is why, at IBM, we are focused evolving systems, business applications and cognitive computing that can not only manage big data, but enable our clients to derive insights from the mountains of data. Hidden inside these mountains are the golden nuggets of information, which when brought to light could produce desired outcomes that can radically change the direction of an organization.

Making today matter

Striving to transform organizations is what we at IBM are focusing on as we develop industry-leading edge systems and next generation applications to mine big data and drive innovation that matters for the future.

Next generation applications for big data and analytics and cognitive computing can provide unprecedented insights into opportunities, threats and efficiencies for organizations. With next generation applications powered by high performing systems, like Power Systems, organizations can reach into the abundance of information and pull out the keys that can drive a roadmap to future growth, innovation and long-term deliverables – for the organization and its clients.

Luckily, enabling next generation business applications and cognitive computing is in the DNA of IBM Power Systems.

Power Systems is the platform of choice for running next generation applications designed for Big Data & Analytics, with industry leading performance and all while delivering better economics for organizations. Built as an open platform for choice (industry standard Linux, AIX and IBM i), Power Systems provides the flexibility and choice that organizations (of all sizes) require to turn massive volumes of raw data into actionable business insights. Take for instance, IBM Watson, driven by IBM Power Systems and Linux. IBM Watson is leading the way… exploring never before experienced cognitive abilities for our clients. Today, our clients are utilizing Watson drive industry innovations such as personalized healthcare, personalized marketing, and personalized customer service, just to name a few.

Data shows in today’s global competitive marketplace, leaders who utilize next generation applications to manage and derive insights from big data are twice as likely to outperform their peers across a number of industries.

In banking, we see the rise of mobile banking, social business and payment transformation. Continuous real time processing, computational analytics including 1,000s of concurrent queries per second for risk management and fraud detection is now the new normal. IBM Power Systems’ architecture with multi-threading, large cache and memory bandwidth enables real-time processing to complete the transactions within seconds.  Fiserv — a leading provider of technology solutions to the financial world, including banks, credit unions, securities processing organizations and insurance companies — utilized next generation applications with Power Systems, to successfully complete a multi-channel bank transformation. Driven by IBM Power Systems, today, Fiserv processes 20 billion transactions each day and has gained an IT savings of $8 million in five years. Fiserv has also increased the response rate of targeted marketing initiatives by 100 percent and even higher.

In retail, retailers are moving further into personalized customer, mobile business, real time computational analytics to provide contextual insights for store level assortment and intelligent advisor. We are seeing how, with insights, retailers can understand the next best actions to help increase conversion rates, revenue and customer loyalty. IBM Power Systems’ architectural design with Linux technology, multi-threading, large cache and memory bandwidth enables advanced cognitive analytics as shown with the IBM Watson Engagement Advisor.

In healthcare, we understand that in order to deliver a vision for personalized medicine, healthcare providers and physicians must sort through structured and unstructured data from many sources to yield patient care insights and provide evidenced base treatment. Power Systems’ unique ability to sort through 200 million pages of structure and unstructured data in less than 3 seconds can make the difference in a life or death situation in patient care. It is no wonder that 90% of nurses in the field who use Watson now follow its guidance.

In Telco, next generation telecommunications applications such as intelligent campaigns, analytics-driven marketing transformation and multi-channel customer experience all require cognitive analytics to put information in context, in real time.  They require systems that can handle the fluctuation of demands in transaction volume, continuous real time data access and cognitive computing.

Evolving applications to power industry innovation that matters

With IBM Power Systems and next generation applications, forward-thinking organizations like Fiserv, gain the industry differentiation needed to make the decisions today that will set them apart tomorrow.

Today, IBM is taking an additional step in providing technology that powers innovation that matters. Today we introduced new offerings that utilize next generation applications to drive industry solutions and innovations. Power Systems will continue to provide our clients with a platform that will enable them to unleash the power and insights of Big Data and other emerging solutions such as mobile and social.  Take a moment to learn more about these innovations today. Click here to learn more.

Dr. Colin Parris is the General Manager for IBM’s Power Systems business in the IBM Systems & Technology Group. Dr. Parris is also a member of the IBM Performance Team and the Integration and Values Team and sits on the Board of Governors of the IBM Academy of Technology.

Smarter Computing Analyst Paper - HurwitzTo effectively compete in today’s changing world, it is essential that companies leverage innovative technology to differentiate from competitors. Learn how you can do that and more in the Smarter Computing Analyst Paper from Hurwitz and Associates.

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One Response to Evolving applications for big data and analytics

  1. Krishna Akella says:

    The industry focused approach here will be the right way to make new markets for our clients and drive new opportunities for IBM! This approach can be further augmented by effectively utilizing Global Alliances and Industry-Specific partners in every geography and industry. Looking forward to leveraging the new offerings & value propositions to drive industry solutions growth!

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