TV Guide in the Age of Cloud Computing


When was the last time there was a foundational shift in the way you thought of something and how it fits into your life? At the risk of dating myself, one example from my lifetime would be going from an antenna, a few TV channels and TV Guide – to cable TV, to VCRs, DVDs, TiVo and to the current state of streaming on demand just about any movie or TV programming to any one of a variety of devices. Initially, a program was on at a certain date and time, I worked around it and if I missed it – well, there were always the summer reruns.

The progression from the TV programming schedule being the fixed element, to today, where I as the viewer, am the fixed element, represents a significant shift in how I think about my ‘screen entertainment’ and the way it fits into my life.

We can find a parallel to this in the data center. There is a shift from IT being a hardware focused, siloed infrastructure that is not too quick to respond and delivers services to a captive clientele to IT being focused on flexible service delivery that is integrated, agile, and for some business needs, in competition with outside providers.

Data centers are struggling to manage on a Smarter Planet where there is not only an explosion in data but an explosion in expectation. It is with a private cloud service delivery model that many organizations are managing this world in transition.  Just any cloud, though, is not necessarily the answer because it is possible to build an inefficient, siloed cloud that ultimately increases complexity and cost. The goal should be a dynamically efficient cloud. A cloud built on a solid, optimized, secure foundation that enables maximum efficiency, flexibility and agility for confidently meeting the changing demands of today and the yet unseen expectations of tomorrow. In short, a cloud that gets you ready now for what’s next.

Recent announcements highlight IBM’s dedication to making Power Systems the optimal platform for efficient cloud service delivery.  A cloud founded on IBM Power Systems:

  • Delivers reduced costs through improved IT efficiency with exceptional virtualization, high utilization and seamless scaling
  • Simplifies the journey to the cloud through delivery of risk free entry cloud capabilities
  • Enables new growth through increased flexibility with capacity growth in real time and continuous innovation that allows you to leverage your existing Power platform
  • Ensures exceptional client experience through available and security with optimization for highest availability, automated security policy compliance and reporting and adherence to industry standards

You are, I hope, familiar with new and enhanced offerings that were part of recent Power Announcements but in case not, let’s highlight a few in support of these points:

  • Exception virtualization with Power VM which allows for granularity to 5% of a core – seamless scaling from 1/20th of a core to 256 cores.
  • Live Partition Mobility so you can move an LPAR, complete with running applications, from one Power Systems server to another without an application outage
  • SmartCloud Entry 2.4 for robust entry cloud capabilities that enable you to deploy virtual machines across platforms.
  • IBM Power Systems Solution Edition for Cloud, a pre-built, preinstalled consolidated entry cloud system that comes with lab service so you can go from no cloud to cloud in one day.
  • Capacity on demand for capacity growth in real time for flexibility and agility
  • EasyOptimize  to automatically adjust and optimized systems and workload so IT staff can focus on tasks that drive business
  • PowerSC for simplified security and compliance with automated alerts and compliance reports and pre-built profiles for various industry standards.

The February 5 announcements centered on the inclusion of the POWER 7+ throughout the full Power Systems family. Just think, with the Power 710 or 730, Power VM and IBM SmartCloud Entry bundle you can have the capabilities of cloud built on Power Systems – availability, resiliency and security –  at a comparable cost to x86. Consider that equation beyond just acquisition and the benefit and value becomes even greater while the cost even less.  Why would you not take a look?

All these enhancements allow you to gain the benefit of a dynamically efficient, secure cloud, so you can confidently deliver the capabilities on demand that current users expect, when and how they expect them.  The users are now the fixed element and they don’t want to wait for a future time and date. If they can’t get what they want, when they want it, from their internal IT infrastructure….there might be other options….and there are no summer reruns.

Cynthia Gosling enjoys shifts and paradoxes, often having her hands in the garden soil and her head in the clouds. She has been with IBM for over 10 years, working in various positions in both Software Group and Systems and Technology Group, and is currently the Market Segment Manager for Cloud Solutions on Power Systems.

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